Amitabh Bachchan Inaugurated IIFA Weekend 2009
Bollywood actor Amitabh Bachchan planted a lotus flower in Macau, China, and thus, inaugurated the 10th International Indian Film Academy (IIFA) weekend. IIFA will provide awards to the actors, actresses and artists who excelled in their roles in Bollywood last year. IIFA award has become one of the major award giving ceremonies which is organized on several locations across the world in an attempt to promote Bollywood movies throughout the world. For example, IIFA 2009 is going to take place in Macau, China.
Bollywood cinema has seen extensive growth in the overseas market recently. For example, the foreign box office incomes contributed 5% of the total revenue of Bollywood in 2005, but total contribution of the foreign markets to Bollywood was increased to around 10 percent in 2008. Naturally, Bollywood is potential to grow in foreign markets like China.
Related article:
The Wall Street Journal
